The Greek Corner Gyros

The Greek Corner Gyros is a small family-owned and operated restaurant in Kirksville, MO. The main goals for this project were not only to give a rebrand of the business, but also to keep this new identity consistent across all of its material, from the flagship showpieces to the smaller collateral: everything retains the same aesthetic, the same feeling, and the same target audience.

For The Greek Corner Gyros, the target audience is split between university students, locals, and travelers, but all have one thing in common: wanting good food. The Greek Corner Gyros prides itself on being a homey restaurant that serves comfort food and welcomes everyone as a friend, whether they're a familiar face or are just passing through. I wanted to emphasize that feeling in clear, easy to read menus, window displays, and social media posts, while also paying homage to the restaurant's Greek heritage. Viewers should recognize the color scheme and assets and think of The Greek Corner Gyros as the place "Where food and friends meet!"

This project spans social media, menus, posters, and additional miscellaneous collateral. Unless directly stated otherwise, all assets---both graphics and photographs---were created or shot by me. Everything was made or edited by me in either Photoshop, Illustrator, InDesign, or Adobe XD.