Create the Vibe Candle Co.

Create the Vibe Candle Co. is a small woman-owned candle-pouring business in Kirksville, MO. The main goals for this project were not only to give a rebrand of the business, but also to keep this new identity consistent across all of its material, from the flagship showpieces to the smaller collateral: everything retains the same aesthetic, the same feeling, and the same target audience.

For Create the Vibe Candle Co., the target audience is split between locals who can come in for a candle-pouring party and people who shop online, wherever they may be: however, both groups mainly comprise of young adult- to adult-aged women. Create the Vibe Candle Co. provides a classy, welcoming store to empower customers to take control of their spaces and make them more comfortable. I wanted to emphasize that aesthetic through elegant and warm posters, packaging, and web layouts, while also allowing the products to pop---and to invite customers to make a purchase. Viewers should see these materials and feel encouraged to make their spaces their own by adding a touch of warmth or a familiar scent, knowing that they can "Create their Vibes," custom-made to them.

This project spans a catalog, packaging, posters, and additional miscellaneous collateral. Unless directly stated otherwise, all assets---both graphics and photographs---were created or shot by me. All product images of the candles were 3D modeled and rendered in Blender. Everything was made or edited by me in either Photoshop, Illustrator, Blender, InDesign, or Adobe XD.